Google Ads for Pressure Washing Businesses: What to Do (and What to Avoid)

If you own a pressure washing business and you're not using Google Ads, you're missing out on one of the most powerful tools to generate high-quality leads right when people are searching for your service.

At The Code Chasers Digital Marketing, we specialize in helping pressure washing pros like you dominate your local market using smart, high-ROI Google Ads campaigns.

In this post, we’ll walk you through the do’s and don’ts of running Google Ads for your pressure washing business — and how to avoid burning your budget on clicks that never convert.

🎥 Watch the Full Setup Tutorial

Want to see exactly how to set up your Google Ads campaign from scratch?
Watch our full video here:
👉 Google Ads for Pressure Washing: FULL SETUP TUTORIAL

We walk through targeting, keywords, budgets, ad copy, and conversion tracking — everything you need to get started the right way.

✅ What to Do With Google Ads for Pressure Washing

🎯 Target Specific Zip Codes & Service Areas

Don’t waste money advertising outside your service radius. Use location targeting to hone in on the zip codes or cities you actually serve. This ensures your ad dollars are only going toward potential customers.

🔍 Use High-Intent Keywords

Focus on keywords that signal buying intent. Some of the best include:

• "Pressure washing near me"

• "House washing in [your city]"

• "Driveway cleaning service"

• "Roof pressure washing [city]"

Use phrase match and exact match to control what kinds of searches trigger your ads.

💰 Set a Realistic Budget

We recommend starting with $20–30/day to collect enough data and begin optimizing. Let Google’s Maximize Conversions bidding strategy help you find traction early.

📝 Write Clear, Localized Ads

Include your service, city name, and a clear call-to-action.
Example:
“Top-Rated Pressure Washing in Dallas | Book Today & Save!”

Use ad extensions to include your phone number, address, or links to your services.

📈 Track Every Lead

Set up conversion tracking for form submissions, phone calls, and appointment bookings. Without tracking, you won’t know which keywords and ads are working — or which are just wasting your money.

❌ What NOT to Do With Google Ads

🚫 Avoid Broad or Generic Keywords

Words like “power wash” or “cleaning” are too broad and will pull in clicks from people looking for unrelated services. Even worse? People just looking for DIY tips.

🚫 Don’t Skip Negative Keywords

Always add negative keywords like:

• "DIY"

• "jobs"

• "free"

• "how to"

This prevents unqualified clicks and protects your budget.

🚫 Don’t Use Smart Campaigns

Google's "Smart Campaigns" sound good, but they offer very little control over keywords, targeting, or spend. Use Search Campaigns instead — it gives you full control and better performance.

🚫 Don’t “Set It and Forget It”

Google Ads is not a crockpot. You need to check your campaign at least weekly, adjust keywords, pause low performers, and add negatives as needed.

🚀 Want Us to Run Google Ads for You?

We get it — running a pressure washing business is hard enough. That’s where we come in.
At The Code Chasers, we specialize in Google Ads, SEO, and digital growth for pressure washing businesses.

If you're ready to stop guessing and start generating real leads every week:

👉 Book a FREE discovery call now: https://thecodechasers.com/discoverycall
📞 Or call us at 972-619-7707

Let’s help you dominate your local market and make this your best season yet.

🔗 Related Resources

• Google Ads for Pressure Washing: FULL SETUP TUTORIAL (YouTube)

• Book Your Free Discovery Call